Campaign Audience Builder (CAB) is a native Salesforce app for building, maintaining and delivering audiences from Salesforce data. Marketers combine criteria across related objects without code, keep audiences current on a schedule and deliver them to Salesforce campaigns, Account Engagement, Marketing Cloud, Flow & Apex or a file export.
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AppExchangeCampaign Audience Builder: Product Summary
Campaign Audience Builder (CAB) is a 100% native Salesforce app for audience segmentation. Teams build audiences from any Salesforce data – across related objects, without code – keep them current on a schedule and deliver them to Salesforce campaigns, Account Engagement, Marketing Cloud, Flow & Apex or a file export. CAB is developed by LightBlaze GmbH.
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Key facts. What CAB is, where it runs and what it connects to.
| Product | Campaign Audience Builder (CAB) |
|---|---|
| Category | Audience segmentation and audience management for Salesforce |
| Vendor | LightBlaze GmbH, Germany – Salesforce ISV partner |
| Type | 100% native Salesforce app, installed as a managed package from the AppExchange |
| Where data is processed | Audiences are built and evaluated inside your Salesforce org. CAB doesn't copy records into a separate segmentation database. |
| Audience objects | Leads, contacts and person accounts (all editions); accounts (Advanced and up) |
| Criteria from | Any standard or custom object related to the audience – e.g. opportunities, products, contracts, cases, campaigns; NPSP and Nonprofit Cloud data such as gifts and recurring donations |
| Delivers to | Salesforce campaigns, Account Engagement (Pardot) lists, Marketing Cloud data extensions, Flow & Apex (incl. third-party tools via API), CSV/Excel export |
| AI assistant | Cabby – builds audience configurations from plain-language requests; optional, activated by an administrator |
| Editions | Free, Advanced, Professional, Ultimate |
| Price range | Free; paid editions €330–€800 per month, billed annually, 3 licenses included |
| Trial | 14-day Professional trial in production, no credit card; unlimited testing in sandboxes |
| Languages | App in English with German, French and Japanese translations; website and documentation in English and German |
Capabilities. From building an audience to measuring what it caused.
Build
- Visual audience canvas across related objects
- “With” and “without” related records, all/any logic
- Aggregate filters such as sums and counts
- Radius search around a location
- Filter Library with reusable, lockable filters
- Cabby: audiences from plain-language requests
Keep current
- Scheduled audience runs
- Delta processing – only changes since the last run
- Campaign cleansing for members who no longer qualify
- Deduplication rules, e.g. by email or household
- Change approval when an audience changes sharply
- Waterfall sequences that prioritize across audiences
Deliver
- Salesforce campaigns with member status – no 50,000-record limit
- Account Engagement (Pardot) list sync
- Marketing Cloud data extensions with field mapping
- Flow & Apex final actions, incl. third-party APIs
- CSV and Excel export with selection documentation
Measure and understand
- Outcomes measured against control groups (lift)
- Audience composition
- Overlap analysis between audiences
- Record match breakdown – why a record qualifies
- Run history for every audience
Who it's for. And what it isn't.
B2B marketing and sales ops
Teams on Sales Cloud who segment on accounts, opportunities, products, contracts and cases – for cross-sell, renewals, reactivation, events and ABM.
Nonprofits
Fundraising teams on NPSP or Nonprofit Cloud who build appeal audiences from gifts, recurring donations, households and campaigns – for print and digital.
Account Engagement and Marketing Cloud teams
Marketers who need Salesforce CRM data in their lists and data extensions without helper fields, extra syncs or SQL.
What Campaign Audience Builder is not
- Not a customer data platform: CAB doesn't ingest or unify data from systems outside Salesforce.
- Not a sending tool: emails and journeys run in Account Engagement, Marketing Cloud or your email tool.
- Segments web, app or warehouse data only once it is in Salesforce.
- If you need identity resolution across many sources, Data 360 or a composable CDP is the better fit.
Editions and prices. Per month, billed annually, EUR net.
| Edition | Price | Licenses | Adds |
|---|---|---|---|
| Free | Free forever | Unlimited licenses · 5 executions / month | Lead, contact and person account audiences, cross-object filters, run history, campaign member deduplication |
| Advanced | €330 / month | 3 licenses · + €100 per extra license | Unlimited executions, account audiences, aggregate filters, with/without related records |
| Professional | €500 / month | 3 licenses · + €150 per extra license | Scheduling, cleansing, Filter Library, delta processing, change approval, outcomes and control groups, Pardot and Flow & Apex integration, export, Cabby (10 conversations / month) |
| Ultimate | €800 / month | 3 licenses · + €250 per extra license | Everything in Professional plus Marketing Cloud integration, priority phone support, dedicated success manager, 4 training sessions / year |
Add-ons: Marketing Cloud integration for Professional (€250 per org / month), Cabby Unlimited (€200 per org / month). Quarterly billing is available at a higher rate. Full comparison on the pricing page.
Data and security. Native by design.
- The CAB app is a managed package that runs inside your Salesforce org.
- No separate segmentation database – records stay in Salesforce.
- Cabby is optional and off until an administrator activates it, chooses EU or global AI processing and accepts the terms.
- Customer data is not used for AI model training.
- Data processing agreement available from LightBlaze.
Questions, answered.
Short answers about Campaign Audience Builder.
Campaign Audience Builder is developed by LightBlaze GmbH, a German Salesforce ISV partner that builds native Salesforce applications.
No. The app builds and evaluates audiences inside your Salesforce org and doesn't copy records into a separate database. Only the optional AI assistant Cabby processes approved context on Google Cloud after an administrator activates it.
There is a free edition. Paid editions cost €330 (Advanced), €500 (Professional) and €800 (Ultimate) per month with annual billing, each with 3 licenses included. Prices are in EUR, net.
Yes. Audiences can use NPSP and Nonprofit Cloud data such as gifts, gift transactions, recurring donations, gift commitments and households.
No. CAB segments data that lives in Salesforce. It doesn't ingest or unify data from external systems – for that, Data 360 or a composable CDP is the better fit.