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Easy & Fast
Create your audience in 3 simple steps
Get started and benefit from Campaign Audience Builder
Reduce internal dependencies
Neither IT specialists nor data analysts are needed. Create audiences on your own within a minute.
Leave segmentation limits behind
No matter how complex or nested your Segmentation criteria is, Campaign Audience Builder got you covered.
Keep your data secured
Natively built on the Salesforce platform. No data is leaving your CRM System.
Save valuable time with automation
Keep your audiences up-to-date all the time. Add & remove campaign members fully automatic.
Integrate with native marketing tools
Start your marketing initiatives in Pardot or Marketing Cloud based on your CRM target audiences.
Speed up your segmentation process
The intuitive user interface enables you to create even the most complex audiences with a few clicks. Save hours of time.
Your Audience Builder fully packed with advanced segmentation features
In most cases, your segmentation criteria is spread across many different records within Salesforce. Campaign Audience Builder enables you to connect the dots and to create audiences leveraging all your data. Easily add Leads, Contacts and Accounts to your Campaigns.
Build up your filter hierarchies. From every node you can access upper (parent) or lower (child) nodes in the data model to build more complex and nested criteria.
Use Aggregate Functions to evaluate filter criteria based on multiple records, like the sum of your customers' order amount.
All / Any Related Records
Filter your audiences by validating the related filter nodes. Either all nodes or any node must be logically true. For example, find all customers that ordered a specific product or have an open opportunity regarding this product.
With / Without Related Records
Filter your audiences based on related records. For example, find all customers that bought your entry product, but not your main product. Perfect for up-sell campaigns.
Your data in Salesforce changes everyday. You don't wan't to update your audience lists over and over again to keep them up-to-date. Dynamic Campaigns enable you to add new, update existing or remove outdated campaign members fully automatically based on your defined audience criteria.
Decide when and how often your audiences should be updated. Should it run every day every hour or once every Monday, Wednesday and Friday? Once a schedule is defined you don't have to worry anymore. Say goodbye to repetitve tasks.
Campaign Cleansing allows you to remove campaign members that do not match the defined audience criteria anymore. Be precise and define which campaign members should be cleansed, based on their status.
Unlock your full database potential. Access all data, not only the Pardot objects. Upsert new Prospects directly from Salesforce. Keep your Pardot lists in sync with your CAB Audiences. Learn More
Marketing Cloud Integration
Say goodbye to SQL queries. Create audiences in seconds using the point-and-click builder. Access all Salesforce data without building redundant databases. Transfer your audiences into MC Data Extensions.
"Excellent value, great user experience and exemplary support"
… Campaign Audience Builder enables my client to perform complex audience segmentation with criteria on many objects, without having recourse to time-consuming Excel-based data analysis, and without investing in costly, and conceptually limited, Apex automations (aka “technical debt”).