Start free with a 14-day Professional trial. No credit card. Add automation, integrations and support when your team needs them.
For teams proving the core audience workflow.
For teams that need unlimited runs and related-record logic.
For teams running recurring, governed audiences with automation.
For organizations that need Marketing Cloud and a success partner.
All prices in EUR, net, per month, excluding applicable tax.
| Feature | Free | Advanced | Professional | Ultimate |
|---|---|---|---|---|
| Audience building | ||||
| Lead, Contact, Person Account | ||||
| Account | – | |||
| Executions per month | 5 | Unlimited | Unlimited | Unlimited |
| Cross-Object Filter | ||||
| Radius Search | ||||
| Aggregated Filter | – | |||
| Without Filter (with / without related records) | – | |||
| Deduplicate Campaign Members | ||||
| Run History | ||||
| Audience lifecycle | ||||
| CAB Filter Library | – | – | ||
| Delta Processing | – | – | ||
| Audience Composition | – | – | ||
| Change approval | – | – | ||
| Outcome measurement | – | – | ||
| Lift vs control | – | – | ||
| Advanced Export | – | – | ||
| AI and automation | ||||
| Cabby AI agent | – | – | 10 / month | 10 / month |
| Cabby Unlimited | – | – | Add-on | Add-on |
| Audience Scheduling | – | – | ||
| Campaign Cleansing | – | – | ||
| Integrations | ||||
| Pardot Integration | – | – | ||
| Flow and Apex Integration | – | – | ||
| CSV Export | – | – | ||
| Marketing Cloud Integration | – | – | Add-on | |
| Licenses and support | ||||
| Licenses included | Unlimited | 3 | 3 | 3 |
| Onboarding | – | Live webinar | Live webinar | Live webinar |
| Dedicated training sessions | – | – | – | 4 / year |
| Priority phone support | – | – | – | |
| Dedicated Success Manager | – | – | – | |
| Roadmap priority | – | – | – | |
Build audiences natively in Salesforce and sync them to Marketing Cloud Data Extensions on your schedule. No SQL.
Professional and Ultimate include 10 Cabby conversations per month. Remove the limit and give your whole team unrestricted AI-assisted audience building.
Billing, licenses and contracts.
An execution means adding an audience to a Salesforce campaign. Free includes five per month; further executions pause until the monthly reset, with no automatic paid upgrade. Creating, editing and calculating unlimited audiences remain available and never count toward this limit.
No. Your total number of Salesforce licenses does not determine how many CAB licenses you need. You or your admin assign CAB licenses to the users who build and manage audiences. Read-only licenses are also available on request for reviewing audience definitions and collaborating on them. Contact us about read-only licenses. This licensing requirement applies to audience definitions—the filter criteria used to build your audiences. Once the results have been added to Salesforce campaigns or transferred to Pardot or Marketing Cloud, users do not need an additional CAB license to view them.
Whenever you like, before, during or after the trial. You choose the contract start date. Talk to our sales team or use the License Order Form.
You can change both your license count and your edition. Upgrades to more licenses or a higher edition can take effect immediately: we invoice the additional cost proportionally for the remainder of your current contract term. Alternatively, the upgrade can take effect at your next renewal. Downgrades to fewer licenses or a lower edition take effect only at the end of your current contract term. Paid plans require at least three licenses. A downgrade renews your contract with the new license count or edition, unless you switch to Free, which ends your paid plan. To request a change, contact our sales team or use the License Order Form.
You can pay by bank transfer (including wire and SWIFT transfers) or credit card. For international SWIFT transfers, select the “OUR” charges option in field 71A so that transfer fees are covered by the sender and we receive the full invoice amount. Invoices are payable within 30 days of receipt (net 30). For new customers, this period starts no later than the contract start date. Renewal invoices are issued 30 days before the current contract ends.
Prices are in EUR. USD invoices are available at the current exchange rate plus any bank conversion charges. We recommend choosing EUR to avoid these additional conversion charges on our invoice. Most banks and credit cards support EUR payments.
Your contract automatically renews for another quarter or year, depending on its term, unless either party cancels at least 30 days before the contract ends. To cancel, send written notice by email to help@campaign-audience-builder.com within that notice period. Your licenses switch to the Free plan at the end of the contract.
Cabby is CAB’s AI segmentation agent. Describe who you want to reach in plain language, and Cabby turns your requirements into audience logic using your Salesforce objects, fields and relationships. You can review and refine the result in the visual canvas. Professional and Ultimate include 10 conversations per month; the Cabby Unlimited add-on removes that limit. Cabby is optional and only runs when an admin enables it.
