About us
LightBlaze GmbH is a Salesforce ISV partner from Germany. Our first product, Campaign Audience Builder, helps teams build, activate and measure audiences on any Salesforce data. Natively, from the AppExchange.
Our story
We come from the field. For years we ran Salesforce and marketing automation projects in manufacturing, software, services and for nonprofits. In almost every one of them we hit the same wall: the data for a great campaign was already in Salesforce, but turning it into the right audience took exports, spreadsheets, tickets and the same workarounds, project after project. Or it simply wasn't possible, and the campaign never happened.
We saw what that costs. Marketers waited days for a list they could have described in one sentence. Admins built helper fields and reports nobody dared to touch. And every exported list started to go stale the moment it left Salesforce. So the wrong people got the message, and the right ones didn't.
So we decided to stop patching the problem and solve it once: natively in Salesforce, instead of in yet another tool next to it. That is how LightBlaze and Campaign Audience Builder began.
One of us comes from the business side, one from the architecture side. That mix still shapes every decision: a feature has to make sense to the marketer who uses it and hold up in the org it runs in.
A product company, not a consultancy, built around one problem: audiences in Salesforce.
Campaign Audience Builder goes live with its first pilot customers.
Integrations with Account Engagement and Marketing Cloud, nonprofit support and more automation. Meanwhile, customers join from countries and continents around the world.
Our biggest release: AI agents, audience outcomes and insights. From segmentation tool to audience lifecycle platform.
A new product for engagement and marketing automation, built natively in Salesforce.
Team
Co-founder & CEO
Before co-founding LightBlaze, Alex spent five years as a project manager and business analyst, in projects across industries and in international rollouts. He brings the business side to LightBlaze: what marketing teams need and how projects really run.
LinkedIn
Co-founder & CTO
Tim is a Salesforce architect and leads everything technical at LightBlaze: data models, automation and performance at scale. He makes sure our apps run reliably in every org, from small teams to millions of records.
LinkedInWhat we stand for
We say what works and what doesn't, even when it costs us a deal.
We build carefully and for the long run. Quality and security come before speed.
We make complex things simple: in our product, our pricing and how we work.
We help teams do it themselves instead of waiting for someone else.
Customers are partners, not tickets. Their feedback shapes what we build next.
We question "that's how it's always done", in our own work and in the Salesforce world.
Our vision
From the first lead to the last result, every step runs on the CRM data you already have and is managed by business users instead of specialists and IT.
Trust
Company
