Audience Lifecycle Management in Salesforce
About this session
From manual report exports to self-updating audiences: a live walkthrough in a Salesforce demo org showing how to build, schedule and activate segments — without spreadsheets or code.
What you'll learn
- Why report exports and list views break down for campaign targeting
- How to combine Leads, Contacts, Accounts and custom objects in one audience
- How to keep audiences fresh with scheduled refreshes
- How to push audiences into Campaigns, Account Engagement and Marketing Cloud
