Free: The Ultimate Segmentation Guide for Salesforce Core
Discover Salesforce’s segmentation potential — and its limits. Learn how to avoid pitfalls, stop wasting time on hacky workarounds, and create a scalable process that drives real results. This guide gives you frameworks and best practices you can apply immediately.
The 3 Pillars of Audience Management (Segmentation, Activation, Action).
Your Out-Of-The-Box Core Features & Their Limitations.
The 4 most common “Hacks” Admins rely on — and their Hidden Risks.
Top 6 Segmentation Solution Requirements.
How to future-proof your Segmentation Game with Scalable Processes.
Alex is the founder of Campaign Audience Builder, the leading Salesforce AppExchange solution for smarter segmentation. With over a decade of consulting across 10+ industries, he’s helped marketers cut through complexity, maximize efficiency in Salesforce, and build segmentation processes that actually drive results. This guide distills those insights into a practical playbook you can apply right away.
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